Content Marketing Services
Create valuable content that engages your audience on all platforms.
Create rich and valuable content that attracts and engages your audience. Content marketing helps make your target audience aware of your product or service. It also helps convince your audience that they need it - without any sales pitch. A simple blog post on why a product is so beneficial, or how it makes someone’s life easier can lead to higher sales for your company.
Content marketing services.
Content marketing can be used at any point in the customer journey - from awareness to purchase to promotion. You can adapt your content to fit all platforms, leading to a higher reach for your brand.
Content marketing is also essential for your search engine optimization (SEO) strategy. It keeps your webpages fresh, builds links and increases domain authority leading to a higher rank on a search engine results page (SERP).
Content marketing strategy
Clicks on advertisements don’t equal conversions. Your company needs a post-click content marketing strategy to improve your Return on Ad Spend (ROAS). Develop a thorough content strategy, including what content to create, where to post it, and the desired audience. The content marketing strategy will be focused on how to get the highest ROI and ROAS.
Create lead magnets that interest your audience and lead them to take the desired action. Lead magnets are used to capture your audience’s information for future e-mails marketing campaigns and to qualify your prospects for retargeting campaigns. Finally, lead magnets are a great way to increase brand awareness and to nurture leads as you give your audience free value.
Design high-converting landing pages that are optimized for all platforms. Write copy that captures attention and sells for your company’s landing pages.
Develop e-mail marketing campaigns to nurture potential leads and current customers. E-mail marketing is an inexpensive way to connect with your audience and has one of the highest returns on investment. Its high ROI is mainly because your audience has consented to receive your e-mails and are therefore more likely to convert.
Write blog posts that excite your audience and make them want to read the piece of content. Add value for your customers, increase your authority and improve your SEO rankings. Inform your audience about your products and services, and nurture them at any phase of their journey through well-written blog posts.
The content marketing process.
Meet with our team to discuss your company’s goals and objectives. We will discuss how content marketing can play a valuable role in your company’s success.
Our team will analyze your organization's past content. We will review past performing content and highlight opportunities for new pieces.
3. Strategy development
We will determine the types of content that are necessary for your business to succeed. With a clear understanding of who we are targeting, the platforms they are most active on, and what interests them, we will deliver a high-success content marketing strategy.
We will develop and post your content on their respective platforms.
Our team will review your content's performance, including the number of purchases, leads generated, website visitors, bounce rate, click-through-rate, and more.
Constant optimization of your content will be done by updating blog posts, making webpages longer, and developing new forms of content.
The Noetic Marketer team was a huge help working on this campaign to drive leads into our Digital Marketing Certificate program. We worked together to develop a strong email drip campaign, where they showed great tactical knowledge, brand consistency, and a clear vision. The DMC has been a successful program year after year because of it!
Emily ShortOttawa Digital Marketing Certificate (DMC)