Case Study

Sinovi Masonry & Stonescapes

Turning digital ads into a profit-making machine

Sinovi is an industry leader in masonry and stonescaping projects, including natural stone, flagstone, brick and precast concrete. The team is composed of European and Canadian trained experts specializing in new build and specialty restoration projects.



Sinovi’s skilled craftsmen exist to ensure superior masonry and stonescaping services remain available for those that need them. The team is committed to training the next generation of Master Stonemasons. Sinovi’s legacy is to pass down the secrets of excellent workmanship within the masonry trade and continue to offer the expertise and world-class masonry solutions for generations to come.

The challenge.


Due to COVID-19, Sinovi was no longer able to participate in home shows which had been a big driver of revenue in the past. 

Sinovi tried paid advertising on their own but didn’t see the results they were looking for. With little knowledge, time and experience to properly roll out ad campaigns, the team said it felt like they were “throwing money down the drain.”

Scope of the project.

  • Timeline: May 2020 - August 2020

  • Services: Social media advertising, pay-per-click advertising, Facebook ad design, landing page design and content creation

  • Goal: Increase service bookings

The approach.


Sinovi needed more leads and bookings, which is why they approached Noetic Marketer for digital marketing support. With everyone stuck at home, the team at Sinovi figured digital marketing was a logical next step to increase sales.

They were looking to grow the company by increasing their online presence and marketing directly to Sinovi’s preferred clientele.

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The strategy.


Once we completed a thorough analysis of Sinovi’s current state and their competitors, we determined that Google ads and Facebook Ads were the best starting point for their digital marketing strategy.


Social Media Advertising

Our team developed cold traffic and retargeting Facebook ads to promote the services that Sinovi offers. We optimized the ads frequently and sent reports outlining the results every week.

Pay-Per-Click Advertising

We launched high-performing Google Ads to reach customers with the intent of building or restoring their fireplace, chimney, house exterior, stone scapes and more. Our team set up various campaigns and wrote several ads to increase Sinovi’s lead generation and overall sales.

Facebook Ad Design

Our design team made several designs come to life in a way that engaged the desired clientele. All design text and images were approved before the campaign launch.

Landing Page Development

A landing page helped focus the desired clientele into the most important aspects of the company. It also allowed us to provide one concise call to action for the prospects to take. We developed content and designs to help clients move through the web page to the call to action in a seamless way.


The results

We were able to achieve the following results for our client:


Gain in projected sales



Increase in bookings



Leads in one year



We’ve worked with one other agency in the past for website and print ad design. The experience with Noetic has been superior. Better communication, better responsiveness, quicker results – just an overall better experience.

Garret EvansSinovi


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